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THE BRAND

Naseem AlAndalos is a Bahrain-based brand that produced a new breed of luxurious caftans and evening gowns that are inspired by Moroccan and Arabian craftsmanship. The designers embraced traditional artisanal work and combined it with modern and sophisticated silhouettes. Their unique approach in designing and attention to details has gained the brand a respected name in the Arab fashion industry.

The brand is known for it’s Haute Couture and Bridal collections as well as offering a range of Prêt-à-Couture pieces in their showroom in Bahrain. The brand has loyal clientele in UAE, Saudi Arabia, Qatar and Kuwait where the designers usually show their elegant and fashion-forward designs in private shows and events.

The Mother-Daughter Designers

Nabila, originally from Morocco, moved to Bahrain with a passion for design. Inspired by both cultures, she began blending Moroccan and Khaleeji styles to create unique caftans. With her fashion background and knowledge in garment making, she started small by designing for friends and family, who encouraged her to turn her passion into a business.

Her daughter, Haya, grew up watching and helping her mother. She later studied fashion design and helped launch their first shop. Today, Haya is the Creative Director of Naseem AlAndalos. She holds an MBA in Luxury Brand Management and a Master’s in Sustainable Fashion from the London College of Fashion.

Haya continues to draw inspiration from her Moroccan-Bahraini roots, always exploring new design ideas and craftsmanship techniques.

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Our Milestones

Naseem AlAndalos made its official debut in 2010, launching a Haute Couture line in Abu Dhabi by 2012. By 2013, it became a leading name in Moroccan Couture, with features in top Dubai locations and shows alongside renowned Arab designers like Abed Mahfouz and Rami Kadi.

The brand's international journey began with a show at Harrods in London, followed by another at the BVLGARI Hotel. In a historic moment, Naseem AlAndalos became the first brand to present a runway show inside the Eiffel Tower, covered by MBC Style.

In 2017, they returned to Paris for a standout show at the Four Seasons George V during Haute Couture Fashion Week, cementing their place in the Arab luxury fashion world.

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Heritage in Motion

Every collection is inspired by art, architecture, nature or history. The pieces tell a story through colours, embroidery and flow of the fabric. The designers pay attention to every detail, including the backdrop of their designs. Whether it was photoshoots or shows in luxurious hotels in London, Dubai and Doha, or romantic historic places like Chateau Malmaison in France. In 2019, the designers went back to their main inspiration, Morocco. They had a fashion show and shoot in Royal Mansour in Marrakech. This collection shows the elegance, romance, intricacy and history of authentic Moroccan craftsmanship.

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Adorned by Icons

Naseem AlAndalos designs were adorned by influencial personalities in TV and enterntainment including:Lojain Omran / Angham / Balqees Fathi / Elham Ali / Mahira Abdulaziz / Hind Boumchamar

THE CRAFTSMANSHIP

The designers aim for perfection in the making of each gown in their atelier. They pay attention to the finest details and their haute couture craftsmanship is evident in their exquisite finishing, delicate hand-sewn embroidery, handmade belts and trims. The duo’s understanding of luxurious fabrics and focus on creating feminine silhouettes is what makes them a design force to be reckoned with and Naseem AlAndalos remains the first destination for any fashionable woman seeking sophistication, elegance and excellence.

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IN THE PRESS

The brand gained recognition regionally and internationally through support from the press. This included regular TV appearances on several channels like MBC and Fashion TV and features on publications like Grazia, Harper’s Bazaar Arabia and Marie Claire Arabia. They were also on the cover of magazines like Women from Morocco, Layalina and Women This Month.

In 2019, the designers were invited to Arab Sat Festival in Egypt, alongside celebrities like Nadine Nassib Njeim and Angham, to be awarded with the Best Arab Designers Award.